Through our subsidiary Geo4A that focuses specifically on services for the agricultural sector GeoVille could built up a strong position in the potato sector in the last two years. A recent success is todays signature of a major contract with the Brussels-based Breeders Trust, which is seen by all partners as a long-term cooperation.
Breeders Trust is regularly in the news to draw attention to infringements of plant breeders’ rights and illegal production and trade, but also to provide information about the importance of certified propagation material. The idea behind Breeders Trust is that together breeders can act more forcefully against unfair production and commercial practices adopted by the often globally operating rogue companies that discredit the entire sector. In order to be able to carry out enforcement efficiently in the future, it is important to work with these kinds of interesting technologies, according to Mr Staring of Breeders Trust.